Suncelmo — Homeikan
Shibuya, Japan · 2025
THE ALLURE
New brand launch and sample shoot for a Shibuya wedding hall.
The Challenge
K-PHOTO is the Korean-style photo wedding brand WEDDINGBOOK built for Suncelmo, one of Japan's established wedding groups, starting with a full rebrand of their existing Homeikan studio in Shibuya.
The Concept
WEDDINGBOOK led brand naming and identity, presented five logo concepts for the client to choose from, and launched the brand's Instagram account (@kphoto.official) with a dedicated content strategy and visual tone. The debut sample shoot, THE ALLURE, was completed in-studio and delivered in two retouching styles — Soft & Airy and Signature WEDDINGBOOK — giving the venue a clear before/after choice for its own house style.
The Result
Within the first five days of running Instagram ads, the launch reached nearly 18,000 people and generated 21 direct inquiries, an early signal of how quickly a Korean-style brand can build demand in the Japanese market.
Created by the WEDDINGBOOK team