URBAN CITY

Launch of Vietnam's largest Korean-style wedding photography venue.

Brand

WEDDINGBOOK SAIGON

Sample

URBAN CITY

Keywords

Modern · Minimal · Refined

The Challenge

WEDDINGBOOK SAIGON is WEDDINGBOOK's own flagship venue in Ho Chi Minh City — built to become Vietnam's largest dedicated Korean-style wedding photography studio.

The Concept

URBAN CITY, its debut sample concept, was designed around simple, modern love stories: a restrained white-beige-green palette, unfussy contemporary sets, and a deliberate focus on the couple's natural expression over stiff posing. WEDDINGBOOK led the full production — concept direction, styling, photography, and video — to the same standard used across its Japan portfolio.

The Result

The result gives WEDDINGBOOK SAIGON a confident, contemporary signature to open the Vietnamese market with, and a repeatable concept system for every release that follows.

4,000㎡ Vietnam's largest

~50 Set backdrops

Built by WB Owned & operated

Created by the WEDDINGBOOK team

Next project → ATELIER OMOTESANDOH